Campaign details
Brand/Sponsor: The Legacy Store Berlin
Title: #PaintBack
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: HEIMAT, Berlin
Campaign Start: 03/23/2016
Campaign Ends: 04/06/2016
Campaign Ran: Germany
Campaign Description: Activation campaign
Campaign Summary
The Legacy Store Berlin, a shop for graffiti culture and art tools, thinks of graffiti as a language to spread joy. However, there's one symbol that is about spreading hate: the Hakenkreuz (the Swastika). You can remove it. But how about using it as a medium to send back a different message? In Spring 2016,...