The Macallan Whisky & Color experience

The Macallan, a whisky distillery, launched an experiential event in the US that revealed a new color for The Macallan as part of its partnership with the Pantone Color Institute.

Edition No.5 Overview

This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of The Macallan's whiskies. That natural color is one of The Macallan's key differentiators, so we decided to collaborate with the Pantone Color Institute to create a unique and complex shade inspired by the tones that combine to form the rich hue of the distillery's new single malt.

Part of what made this collaboration so appropriate is that the processes involved in producing The Macallan...

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