The Ozone Project: Building the premium digital advertising platform of the future

The Ozone Project, an advertising and audience platform, increased revenue in the UK by rebuilding its platform based on trust and fairness.

Executive Summary

When ISBA's Director General states the digital advertising ecosystem is broken, then change is inevitable. Many of the issues facing marketers are persistent problems that have plagued digital advertising - and in particular programmatic - for years.

The Ozone Project is a strategic solution to these challenges. Born from a historic and groundbreaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

  • We aligned four leading publishers behind the common mission of building a High Attention digital advertising platform- a transparent,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands