The State of the Industry: Mobile Marketing in APAC 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Mobile video and location data are the main focus areas for marketing professionals, especially with the popularity of social video apps in the region.
  • Nearly two-fifths (38%) of marketing professionals are allocating more than 30% of their budget to mobile marketing: a seven percentage point increase from 2019.
  • Mobile marketing offers an abundance of datapoints but identifying the right metrics to track is a challenge.
  • Nearly three-fifths (58%) of APAC marketers are creating mobile specific content as a strategy to improve engagement, and the majority of marketing professionals (84%) are considering ad length and design for mobile...

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