The StopCut Project: Ending Female Genital Mutilation in Nigeria

Hacey, an NGO focused on championing the wellbeing of the disadvantaged in Africa, particularly women and children, took a bold step with the StopCut project to call out the perpetrators of the life-wrecking culture of female genital mutilation in Nigeria.

Campaign details

Brand: StopCutBrand owner: HaceyAgency: Noah’s ArkMarket: Nigeria

Market background

A cut-happy nation

You probably have heard of the term Female Genital Mutilation (FGM) before. However, if you haven’t, you are probably not alone. Female genital mutilation (FGM) comprises all procedures that involve partial or total removal of the external female genitalia, or other injuries to the female genital organs for non-medical reasons. At its mildest, it is life-threatening, and at its extreme, it equals death. Sadly, 1 out of every 10 cases globally happens to a Nigerian female, the highest rate...

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