Campaign details
Brand: StopCutBrand owner: HaceyAgency: Noah’s ArkMarket: Nigeria
Market background
A cut-happy nation
You probably have heard of the term Female Genital Mutilation (FGM) before. However, if you haven’t, you are probably not alone. Female genital mutilation (FGM) comprises all procedures that involve partial or total removal of the external female genitalia, or other injuries to the female genital organs for non-medical reasons. At its mildest, it is life-threatening, and at its extreme, it equals death. Sadly, 1 out of every 10 cases globally happens to a Nigerian female, the highest rate...