The United Nations: The People's Seat

The United Nations (UN) launched The People's Seat campaign to shift perceptions of the UN, deliver broad awareness of climate change and inspire direct action from the global population.

Campaign details

Brand: The United NationsAdvertiser: United Nations and UNFCCCEntrant: Grey LondonPrincipal author(s): Aisling Ryan, WPPContributing author(s): Gemma Bardsley, Ogilvy Consulting; Claire Brayshay, WPP; Alex Bousquet-Chavanne, Ogilvy; Amy Gilmore and Matt Gladstone, Grey London

Introduction

From climate change to pandemic response to the growing humanitarian crisis of human displacement, we live in a world of ever-more complex global problems. Set up in 1945 to co-ordinate the world's responses to the challenges we face, the work of the United Nations has never been more necessary.

But in an age of declining trust...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands