- Campaigns for premium brands outperform those of non-premium brands in generating large business effects.
- In recessions, a more balanced approach is needed, with premium brands becoming more likely to focus on market share and volume to grow their market positions and maintain mass sales.
- Growing penetration is the #1 marketing objective and effect for successful premium brands achieving large business effects.
- Successful premium brands clearly define a target audience that has needs that these premium brands can satisfy.
- 64% of premium brand campaigns support new product launches during a recession; significantly.
- Emotional campaigns are far more effective than persuasion or...
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