Think the present, model the future: A creative mixed-method approach of online forums and Lego Serious Play workshops, which predicts the future of audio usage in 2025

Charlotte Hager

Attempts to create a map of audio usage and how people emotionally relate to audio sources from present usage through to the year 2025.

A qualitative study by comrecon brand navigation (www.comrecon.com) shows audio usage in 2025 with amazing insights, from the user's point-of-view. The study draws the findings in the form of a map of the audio usage, in the sense of a mind map, that is how people emotionally relate to the audio sources and use them. The methodical procedure consists of a mix of two online forums over 12 days, with 98 active participants and two LEGO® Serious Play Workshops. The goal was to recognise the current audio usage and changes, until the year 2025.

Our clients were RMS...

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