Campaign details
Brand: ThinkTVBrand owner: ThinkTVEntrant company: ThinkTV, North SydneyIdea creation: ThinkTV, North Sydney / Edge, SydneyMedia: Edge, SydneyMarket: AustraliaSector: Business ServicesMedia channels: Email marketing, Online display, Online videoBudget: Up to 500k
Executive summary
ThinkTV is a research and marketing organisation funded by Australia's commercial television broadcasters to champion advertising on television.
During BAU, ThinkTV runs an extensive program of research and marketing campaigns targeting CMOs of Australia's top 200 advertisers and their media agency partners. When COVID hit, like many businesses, the...