ByteDance, the owner of the social video platform TikTok, is set to lose at least 20% of the platform's influencers as a result of international pressure over the app's security and data privacy, according to data from influencer campaign platform HypeAuditor.
Following US government concerns, Microsoft is currently in talks to buy and operate TikTok in the US, Canada, Australia and New Zealand. The US alone accounts for over one-tenth (12.7%) of the app's influencers while Australia places eleventh (1.1%).
India has already acted, having bannedTikTok at the end of June. This has essentially...