Times Of India: Maa Aashchen, Tumi Kothae? Phirey Esho Kolkata

Times of India, a newspaper, used the festival of Durga Pujo to reconnect with its female reader base in India.

Campaign details

Brand: Times Of IndiaBrand owner: The Times GroupEntrant company: Wunderman Thompson, GurgaonIdea creation: Wunderman Thompson, Gurgaon / Times Of India, GurugramMedia: Times Of India, GurugramPR: Times Of India, GurugramMarket: IndiaSector: NewspapersMedia channels: Merchandise & free gifts, Newspapers, Online video, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

India is a country of 33M+ gods, almost all male. Festivals celebrating Goddesses are rare; and then, she is worshipped as Mother. The daughter is 'Paraya Dhan,' Parental Baggage, whom...

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