Campaign details
Brand: Times Of IndiaBrand owner: The Times GroupEntrant company: Wunderman Thompson, GurgaonIdea creation: Wunderman Thompson, Gurgaon / Times Of India, GurugramMedia: Times Of India, GurugramPR: Times Of India, GurugramMarket: IndiaSector: NewspapersMedia channels: Merchandise & free gifts, Newspapers, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
India is a country of 33M+ gods, almost all male. Festivals celebrating Goddesses are rare; and then, she is worshipped as Mother. The daughter is 'Paraya Dhan,' Parental Baggage, whom...