Titan Travel: Worldwide brochure – a personalised travel experience

Titan Travel, a travel agency, used personalised travel brochures to drive sales and revenue in the UK.

Campaign details

Brand: Titan TravelAdvertiser: The Lettershop GroupCountry: UK

Campaign Overview

Worldwide tours take off with the personal touch

Titan Travel wanted to test if more personalised brochures would drive additional revenue and required specialist print to send sales soaring.

Strategy

Brochure research confirmed they are a highly valued part of the traveller's customer journey: easy to navigate and an enjoyable experience.

Titan carried out a project allowing segmentation and personalisation based on attitudes, values and needs. The campaign insight was collected from a database of 35 million people and used Kantar, TGI and GFK...

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