To succeed in e-commerce in APAC, brands need the right mix of strategy, insights and channel choice

Biprorshee Das

Experts from WPP detail how to achieve e-commerce success in the APAC region in a WPP webinar.

The tremendous changes this year have rapidly accelerated the adoption of e-commerce. So, how can brands use creativity within commerce to impact purchasing habits? E-commerce business-to-consumer transactions in APAC generated a combined US$1.6 trillion in 2018. China alone contributed US$1.2 trillion, followed by Japan with US$162.8 billion. According to Shopee, one of Southeast Asia’s largest e-commerce platforms, the COVID-19 situation has entrenched a broad and irreversible shift to online lifestyles.

How can brands win in e-commerce?

Cecile Courbon, senior director of e-commerce and performance media, Mindshare APAC, said understanding the local landscape was crucial to winning in APAC. A variety...

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