toom: Der Zwergenprotest
Client Company Name:toomBaumarkt GmbHBrand Name:toomAgency:OgilvyAction GmbHCategory: Innovative Idea or ConceptTotal Commercial Communications Expenditure: Under €25,000Country: Germany
Background
Two key markets for the retailer toom DIY are the large garden segment and its considerable garden planning service. The task of this campain was to increase customer awareness and sales of both.
Strategy
TARGET GROUP: Shoppers in German downtown areas.
CONCEPTS/MEASURES: We chose a surprising, interesting and different style of communication in order to break through the already crowded "garden" market segment. As the majority of garden centres...