Tourism New Zealand: Good Morning World

Tourism New Zealand, the New Zealand tourism board, launched a year-long, integrated global campaign Good Morning World.

Campaign details

Brand: Tourism New ZealandAdvertiser: Government of New ZealandAgencies: Special Auckland, Special Sydney, Mindshare Auckland, Spark Foundry SydneyMarket: New Zealand / GlobalSector: Transport & Tourism

Executive summary

For over two decades, Tourism New Zealand’s ‘100% Pure New Zealand’ brand platform had established NZ as the ultimate destination for natural landscapes and experiences, whether biking, bungee jumping or hiking it projected a 100% Pure connection between the visitor and the land.

It’s been hugely successful in driving inbound tourism to the country and along the way becoming arguably one of the...

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