Triumph Motorcycles: The Spirit of 59'

Triumph, a motorcycle manufacturer, hit upon the idea of The Spirit of 59', calling on the brand's heritage to engage key European markets, the US and Japan.

Campaign details

Agency: Keko London

Launching a global strategy to sign up 10,000 motorcyclists to test ride Triumph Modern Classics vehicles.

Strategy

A vast initiative required a far-reaching campaign. Keko London and Triumph hit upon the idea of "The Spirit of ’59", calling on the brand's heritage to engage key European markets, as well as the US and Japan.

1959 ushered in a new era of people living life to the full and was the year the Triumph Bonneville hit the streets. The model remains a symbol of individuality and freedom for style-conscious bikers, and is reflected in the...

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