Turning brand exposure into e-commerce transactions: Five practical tips

With e-commerce uptake growing faster than ever, brands need to carefully strategize their e-commerce CX to convert interest into sales.

The acceleration in brands pivoting to e-commerce and DTC, has provided people with greater access to products and services than ever before, with 52% of shoppers saying they will purchase more online as a result of the pandemic. E-commerce is projected to grow at 34% in 2020, making up 22% of all global retail sales by 2023. Alongside increased spend in digital media and e-commerce, there has been a great deal of debate in the industry about the roles of different media in...

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