Uber meets customer and driver needs with new financial-service offerings

Uber, the ride-sharing platform, has begun expanding into financial services with products that are aimed at its passengers and drivers.

Having already disrupted the taxi, food delivery, and haulage industries, Uber has set its sights on transforming financial services in a manner that ties back to its core brand proposition.

In October 2019, the San Francisco-based enterprise unveiled Uber Money, a team charged with developing a wide slate of financial products. And Peter Hazlehurst, who leads this “new brand”, suggested its mission is broadly similar to helping a ride-hailing passenger reach their chosen destination.

“Our team’s focus … is to really help everybody in their financial journey,” he explained at Money20/20 USA, an event held by Ascential, which is also...

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