Having already disrupted the taxi, food delivery, and haulage industries, Uber has set its sights on transforming financial services in a manner that ties back to its core brand proposition.
In October 2019, the San Francisco-based enterprise unveiled Uber Money, a team charged with developing a wide slate of financial products. And Peter Hazlehurst, who leads this “new brand”, suggested its mission is broadly similar to helping a ride-hailing passenger reach their chosen destination.
“Our team’s focus … is to really help everybody in their financial journey,” he explained at Money20/20 USA, an event held by Ascential, which is also...