Campaign Purpose
Last year, 1 in 3 drivers who died in traffic accidents had consumed alcohol.
Uber launched a message to raise awareness among fans about the risk of driving under the influence of alcoholic beverages, as football and alcohol are very closely linked, especially on match days.
Campaign Objectives
Uber wanted to announce its new sponsorship as the Mobility and Innovation partner of Real Betis Balompie through a public and beneficial action for both brands. And, given that Christmas 2018 was approaching, they wanted to use the action to raise awareness about a social cause shared by the two...