Uber ZigZag

Uber, a ride-hailing company, created an illusion of a crooked halfway line at a La Liga game in Spain to show football fans the dangers of drink driving.

Campaign Purpose

Last year, 1 in 3 drivers who died in traffic accidents had consumed alcohol.

Uber launched a message to raise awareness among fans about the risk of driving under the influence of alcoholic beverages, as football and alcohol are very closely linked, especially on match days.

Campaign Objectives

Uber wanted to announce its new sponsorship as the Mobility and Innovation partner of Real Betis Balompie through a public and beneficial action for both brands. And, given that Christmas 2018 was approaching, they wanted to use the action to raise awareness about a social cause shared by the two...

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