Summary
At Unilever, we put the consumer at the heart of everything we do, and for the first time, we have analysed their shop finding behaviour through their eyes to help our sales teams see what the consumer sees, and get our products to the right shop, on the right shelf, at the right time. Through geospatial analysis of open maps data at scale, Unilever CMI PDC's Digital Store Census can digitally identify and analyse stores in almost any area across the globe, leading to an increase in area coverage of our store locations and store traffic lists, a >80%decrease...