Unilever: Putting the consumers voice through-out the business

Unilever, a consumer goods company, launched the Digital Voice of the Consumer (DVOC) programme which uses research techniques to empower the brand to detect incidents in the marketplace and provide actionable insights.

Summary

Unilever's Digital Voice of the Consumer (DVOC) programme is a quality-based partnership with the People Data Centre and it collates verbatims from thousands of data sources and classifies them into buckets of interest such as taste, texture, policy and sustainability to generate clear, actionable insights. DVOC is changing the paradigm of what information we need to integrate in our day-to-day thinking and actions to ride the curve. It captures the moment of truth with consumers, moving to deeper and data-driven partnership. The idea is to create a mindset for consuming consumer data in our day-to-day activities, irrespective of which...

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