Campaign details
Brand: Wall'sBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Dairy products, fats, oilsMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
The challenge: How Walls was able to be imposed a positive chain to our heroes/frontliners spreading joy putting a smile on their sacrifices.
The Insights: 30% spike in food delivery post-MCO and the need for more delivery riders to deliver food and groceries.
The Idea: Encourage Malaysians to "pass on the happiness" and promote the...