Campaign details
Brand: United NationsBrand owner: United NationsEntrant company: Tencent, ShenzhenMarket: ChinaSector: Charities & voluntary organisationsMedia channels: Events & experiential, Livestreaming, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
In August 2020, the United Nations told an animated tale with a tragic ending to all Chinese students, to shed light upon the 2030 global agenda facing us all.
Leveraging the 1 billion-user WeChat platform for promotion, the short film called for Chinese youth to engage in dialogue on the future and, thanks to our...