United Nations: The penguin and the whale

The United Nations partnered with WeChat in telling an animated tale with a tragic ending to Chinese students, to raise awareness of its Sustainable Development Goals and spark discussion of the global agenda facing us all.

Campaign details

Brand: United NationsBrand owner: United NationsEntrant company: Tencent, ShenzhenMarket: ChinaSector: Charities & voluntary organisationsMedia channels: Events & experiential, Livestreaming, Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

In August 2020, the United Nations told an animated tale with a tragic ending to all Chinese students, to shed light upon the 2030 global agenda facing us all.

Leveraging the 1 billion-user WeChat platform for promotion, the short film called for Chinese youth to engage in dialogue on the future and, thanks to our...

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