Campaign details
Brand: University of PlymouthBrand owner: University of PlymouthEntrant company: University of Plymouth, PlymouthMarket: United KingdomSector: Educational, universitiesMedia channels: Magazines - consumer, Online display, Online video, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
At a time when universities suddenly had to change tack as COVID-19 hit and open day events couldn't be held, many quickly created 'virtual open days' that were, in essence, open day talks behind a registration. We turned the idea of signing up to a virtual open day on its...