Campaign details
Brand: Ural Music NightBrand owner: Ural Music NightEntrant company: Voskhod, EkaterinburgMarket: Russian FederationSector: Music & theatreMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Online display, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
In 2020, Ural Music Night collaborated with 10 music festivals all around the world (Russia, the Netherlands, Slovakia, South Korea, Latvia, Israel, Nigeria and Serbia) to participate in a "macro-scale" music event with ants and made them happen — in the only way possible...