Introduction/literature review
Over the past 40 years, data collection for research has evolved from pencil and paper to computer-assisted telephone to PC-based to online (web) approaches. Over the past few years, researchers have compared the efficacy of some combination of pencil-and-paper (P&P), phone, and web-based surveys. There is some evidence that phone surveys result in more positive conclusions about customer satisfaction than P&P and web surveys (King & Delana, 2001). Other studies (e.g., Fan & Yan, 2010) examined response rates for web surveys, and there is concern about falling response rates with physicians in particular and web surveys in general...