Campaign details
Brand: VaselineBrand owner: UnileverEntrant company: Mindshare, ColomboIdea creation: Mindshare, Colombo / J&T Productions, DehiwalaMarket: Sri LankaSector: Skin care, sun protectionMedia channels: Livestreaming, Merchandise & free gifts, Online video, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Vaseline, Sri Lanka's most trusted skin care brand launched its new variant Healthy White SPF24 with the proposition "Step out of the shadows" without apprehension. Vaseline launched this variant in hopes to instill the habit in people to use SPF before stepping out of...