Campaign details
Brand: VerizonBrand owner: Verizon CommunicationsEntrant company: Zenith, New YorkMarket: USASector: Telephone & internet servicesMedia channels: Livestreaming, Online video, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: 3 - 5 million
Executive summary
As small businesses continue to endure devastating losses due to COVID-19, Verizon wanted to help. A leader in small business technology solutions, and a brand deliberately built on connecting people, Verizon needed to mobilize, quickly, authentically, compassionately and in a way that tapped into existing equities.
While many advertisers changed logos,...