Campaign details
Brand: VietJet AirBrand owner: VietJet AviationAgency: Wunderman ThompsonMarket: VietnamIndustries: AirlinesMedia channels: Competitions & contests, Livestreaming, Mobile & apps, Outdoor, out-of-home, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Budget: Up to 500k
Executive summary
The low-cost airline industry in Vietnam is promotion heavy. Promotions help sell tickets during peak season, and many rivals were 'piling it high and selling it low'. Makes sense. But the pricing for the ticket was already set at zero (cost per ticket). Zero. Yes, zero!...