Introduction
Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.
At the same time, more and more industries are now seeking to maximize the power of VR. From car makers to tourism providers, brands are turning their attention to VR as a new opportunity to reach new customers and build stronger relationships. Businesses are trying to find ways to communicate the value of their products through...