Virtual Sentosa: Lessons from launching a breakout tourism campaign on Animal Crossing

Singapore’s Sentosa island was recreated within Nintendo’s Animal Crossing: New Horizons game.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

This is the story of how we kept Singaporean holiday island Sentosa open for business despite a global pandemic closing its gates and the lessons we learned in the process.

Background on Virtual Sentosa on Animal Crossing

COVID-19 forced Sentosa, Singapore’s Holiday Island, to close its attractions and beaches to the public. The island went from welcoming millions of local visitors and tourists each year to zero. With no end in sight,...

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