Campaign details
Brand: VisaBrand owner: VisaLead agency: AMV BBDOCountry: Germany, Portugal, Chile, Mexico, New Zealand, Russian FederationIndustries: Credit cards & loansMedia channels: Content marketing, Online video, Sposnorship - sports, TelevisionBudget: 1 - 3 million
Executive summary
Financial services company, Visa, in the face of a number of challenges, was looking to drive relevance and distinction among a younger audience, using its FIFA sponsorship. This included the World Cup, but also the much lesser-known Confederations Cup (FCC).
Among the media, supporters, teams and fans, it is seen as a...