Campaign details
Brand: VitalityHealthAdvertiser: VitalityEntrants: Snap LDN and m/SIXPrincipal author: Stephanie Tuesley, Snap LDNContributing author: Lisa McAllister, m/SIX
Summary
This is the story of how we created a brand that challenges the conventions of the insurance category.
In 2015, Vitality entered the world of Health and Life insurance1 intent on revolutionising the category2. Turning it from one that's only there for you when your health fails, to one that helps maximise health to reduce the need for insurance in the long term.
The paper shows how we...