Vivo launches its iQOO 3 via 'Charge Me Up', a superpowered 10-hour livestream

Jenny Chan

Vivo's iQOO gaming sub-brand has demonstrated innovative use of the livestreaming tool as the smartphone manufacturer, like Xiaomi just before it, moved to online live launches to keep the ball rolling while on lockdown, and to brighten up the lives of its target audience with dense and entertaining content on Bilibili.

Campaign details

Award show: ROI Festival

Award category: Live Broadcasts

Award level: Gold

Brand: Vivo

Brand owner: BBK

Industry category: Electronics and computers

Campaign name: 'Charge Me Up'

Agency: N/A

Release date: February 25, 2020 - April 29, 2020

Budget: RMB 10-20 million

Market: China

Background

2020 started with an unexpected pandemic that pressed the pause button for people's lives. Consumers cannot go out, party, or work; schools were suspended as people were forced to stay at home. Demand for online entertainment surged, and webcasting or livestreaming became a popular...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands