Campaign details
Award show: ROI Festival
Award category: Live Broadcasts
Award level: Gold
Brand: Vivo
Brand owner: BBK
Industry category: Electronics and computers
Campaign name: 'Charge Me Up'
Agency: N/A
Release date: February 25, 2020 - April 29, 2020
Budget: RMB 10-20 million
Market: China
Background
2020 started with an unexpected pandemic that pressed the pause button for people's lives. Consumers cannot go out, party, or work; schools were suspended as people were forced to stay at home. Demand for online entertainment surged, and webcasting or livestreaming became a popular...