This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more
On 12 May, Whatsapp, India’s most popular chat application (400mn users in 2019; Techcrunch) was abuzz with charts drawing a line between the Indian and the non-Indian.
While Indian Prime Minister Modi’s call to be ‘vocal for local’ was largely aimed at securing local production, the question of why Indian brands tend to lag significantly behind their global counterparts is also worth considering.
Accenture’s COVID-19 reporton categories where purchase is shifting the most globally, lists...