Vodafone: Future Chatbot

Telco Vodafone created Future Chatbot in Romania to increase the brand's relevance to a younger target segment.

Campaign details

Brand: VodafoneBrand owner: VodafoneLead agency: Wavemaker RomaniaContributing agencies: McCann RomaniaCountry: RomaniaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Social media Budget: Up to 500k

Market background and objectives

In Romania, Vodafone is engaged in a pitched battle with competitors to have the best perceived network performance. It is a battle of escalating budgets where Vodafone has a key advantage: it is perceived as more innovative than the competition. This perception is critical for business results. And it has become even more critical as Vodafone was...

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