Campaign details
Brand: VodafoneBrand owner: VodafoneLead agency: Wavemaker RomaniaContributing agencies: McCann RomaniaCountry: RomaniaIndustries: Telephone & internet servicesMedia channels: Mobile & apps, Social media Budget: Up to 500k
Market background and objectives
In Romania, Vodafone is engaged in a pitched battle with competitors to have the best perceived network performance. It is a battle of escalating budgets where Vodafone has a key advantage: it is perceived as more innovative than the competition. This perception is critical for business results. And it has become even more critical as Vodafone was...