Volkswagen: Dealership done digital

Volkswagen, a German motor vehicle manufacturer, created a virtual showroom that increased consumer engagement and sales during the COVID-19 pandemic in Canada.

Campaign details

Brand: VolkswagenBrand owner: Volkswagen GroupEntrant company: Touché!, MontréalMarket: CanadaSector: Automakers & marquesMedia channels: Email marketing, Online display, Social media, Voice, chatbots, Websites & micrositesBudget: 500k - 1 million

Executive summary

In 2020, it was mission critical to survive the impact brought forth by the COVID-19 pandemic. An automotive sales depression of 75% in Q2 followed by marketing budget cuts, left Volkswagen in a vulnerable position. With 98% of all purchase decisions being made at the physical dealership, we sought to mitigate loss in sales as...

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