Volkswagen Malaysia: 12.12 – A frictionless social media shopping experience

Automotive brand Volkswagen earned media attention and grew conversion rate in Malaysia with an s-commerce campaign during the 12.12 online shopping festival.

Campaign details

Brand: Volkswagen MalaysiaAgency: Industria Sdn BhdMarket: Malaysia

Market background

Showrooms are losing their appeal

The automotive category in Malaysia is a segment still tied down to its traditional ways. One of its biggest challenges is the steady drop in showroom footfall year on year. Volkswagen is the people’s car, but the lack of showroom visitors coupled with an ageing car, made the fifth-generation Volkswagen Polo and the iconic but soon-to-be-discontinued Beetle, a tough sell.

Statistics
  • 42% of APAC digital buyers think a simple ordering process is an important factor to consider before shopping....

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