Voltaren - More than Movement

Voltaren, a pain relief brand, launched a global campaign to increase market growth and open the brand up to a wider audience across all markets.

Campaign details

Brand: VoltarenAgency: Publicis Communications Lausanne

Summary: How a bold strategy made a pain relief brand for the elderly appeal to everybody

This case study highlights how strategy has the power to transform brands and lives - in this case the brand Voltaren and the lives of pain sufferers.

Our strategic thinking challenged the status quo and inspired every step of Voltaren's evolution - from briefs that activated powerful creative ideas to defining a new executional approach to advancing Voltaren's internal segmentation.

The results demonstrate that brave and innovative thinking should not be reserved for a...

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