Voucher Issuers Association: Get your vouchers out at the farm

VIA, the Voucher Issuers Association, encouraged direct sales farms in Belgium to facilitate the use of meal and eco vouchers from issuers by launching a dedicated web page and face-to-face conversations to explain the benefits.

Short food supply chains - Communication campaign

Coalition building to boost consumption from local producers in Belgium.

Foreign discounters entered the Belgian market creating an unpreceded price war...

The distribution market in Belgium is facing challenges.

  1. The Belgian market is extremely small;
  2. 15% of the market is held by smart discounters such as Aldi, Lidl and Albert Heijn;
  3. International brands are introduced in Belgium, such as Carref our, Ahold and Jumbo;
  4. Some brands have an important market share: for instance, Colruyt occupies over 30% of the Belgian market.

Direct impact on Belgian farmers

According to the Walloon Federation of Agriculture...

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