VÚB Bank: Savings Therapy

Banking brand VUB Bank got customers in Slovakia to start saving through a humorous multichannel campaign that treated saving money as a worthwhile addiction.

Campaign details

Brand: VÚB BankBrand owner: Intesa SanpaoloEntrant company: TRIAD Advertising BratislavaIdea creation: TRIAD Advertising, BratislavaMarket: Slovak RepublicSector: BanksMedia channels: Online display, Online video, Print - general, unspecified, Programmatic display, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

In 2018, the average debt of Slovaks rose for the first time above their savings.

VUB Bank, the second-largest bank in Slovakia with almost half of the population as clients, saw this as an opportunity to help society...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands