VÚB Bank: Savings Therapy

Slovak bank VÚB Bank got its consumers to open saving accounts with a campaign that used humour to communicate the benefits of saving money.

Campaign details

Brand: VÚB BankAgency: TRIAD AdvertisingMarket: Slovakia

Market background and objectives

Slovaks are in debt

In 2018, Slovaks’ average debt surpassed their savings. The country’s Household Saving Rate (income/savings) of 8.86% was at the bottom of the European Union’s statistics (with 10.33 % being the EU average).1 And looking at how European countries ranked in terms of average disposable finance per citizen, Slovakia was amongst the worst-performing markets.2

Since this created a potentially harmful impact on the financial situation of households, banks had to focus on gaining deposits.

A potential win-win...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands