Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Campaign details

Brand: Wall'sBrand owner: Unilever MalaysiaAgency: Mindshare MalaysiaMarket: MalaysiaIndustries: Dairy products, fats, oilsMedia channels: Public relations, Social media, Sponsorship - media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Wall's stands for building a happier world. The Movement Control Order (MCO) in Malaysia required the public to lock down and had lowered people's spirits, so there was an opportunity to spread happiness. We did this by encouraging people to order Wall's ice cream on GrabMart and donate it to Grab drivers who were battling on...

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