Campaign details
Brand: Wall'sBrand owner: Unilever MalaysiaAgency: Mindshare MalaysiaMarket: MalaysiaIndustries: Dairy products, fats, oilsMedia channels: Public relations, Social media, Sponsorship - media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Wall's stands for building a happier world. The Movement Control Order (MCO) in Malaysia required the public to lock down and had lowered people's spirits, so there was an opportunity to spread happiness. We did this by encouraging people to order Wall's ice cream on GrabMart and donate it to Grab drivers who were battling on...