100Plus: Activate Your Potential – AME 2019

Isotonic drinks brand 100Plus increased sales and reach among millenials in Malaysia through a collaboration with an upcoming band.

Campaign details

Brand: 100PlusBrand owner: F&N Beverages Malaysia Sdn BhdAgencies: ensemble worldwide, Universal McCannMarket: MalaysiaIndustries: Energy DrinksMedia channels: Competitions & contests, Content marketing, Online video, Social mediaBudget: Up to 500k

Executive summary

100PLUS has always been perceived as an isotonic drink for sports, due to its functionality of replenishment and rehydration. It is popular during festive periods, especially Chinese New Year and Ramadan, but sales slumps in March and April, the months between these two festive periods. How could we reverse the decline of these monthly sales?...

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