Aruba Networks: Hewlett Packard Enterprise Virtual Event – Employee Filters

Aruba and HPE, the technology companies, used social filters to turn virtual events into spaces of engagement across APAC, EMEA and the Americas.

Campaign details

Brand: Aruba NetworksBrand owner: Hewlett Packard EnterpriseAgency: Edelman Digital IndiaMarket: Asia (general region)Industries: PCs, computingMedia channels: Email marketing, Events & experiential, Social mediaBudget: Up to 500k

Executive summary

The pandemic made us all relook at what we knew of creative channels. Digital was pushed to a new pedestal and we followed. When it came to events however, turning them virtual was challenging and more so because this was a natural crisis and lack of motivation was a spillover we were all dealing with. This was...

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