Asian Paints: ACE & TE – Shine that only looks expensive

Madison OOH Madison

Paint corporation Asian Paints ran a large-scale outdoor campaign using audience data for location and media selection to make its ACE and TE brands stand out in the market in India and establish an effectiveness tool for OOH.

Campaign details

Brand: Asian PaintsBrand owner: Asian PaintsAgencies: MOMS Outdoor Solutions PVT LTD (Madison), Moving wallsMarket: IndiaSector: Home improvementMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

India is a large country with different population strata and town classes. Various brands are active in the out-of-home space across these markets. The biggest challenge in OOH advertising in India has been lack of measurement.

The agency set out to overcome this challenge on the back of a robust audience measurement system. The goal was to show brands...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands