Cenovis: Fearless, day and night

Vitamins and dietary supplements brand Cenovis devised a cross-platform campaign to diversify its target audience and boost brand awareness in China.

Campaign details

Brand: CenovisBrand owner: SanofiLead agency: McCANN ShanghaiContributing agency: McCANN ShanghaiMarket: China (Mainland)Sector: Functional foods, supplementsMedia channels: Online video, Outdoor, out-of-home, Websites & micrositesBudget: 3 - 5 million

Executive summary

Known as an expert in family health for years, vitamins and dietary supplements brand Cenovis wanted to diversify its target audience and reach 18-24 year olds in China, an age group that is idealistic and not as concerned about health as they are about beauty. So the goal was to raise awareness of the...

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