Campaign details
Brand: CenovisBrand owner: SanofiLead agency: McCANN ShanghaiContributing agency: McCANN ShanghaiMarket: China (Mainland)Sector: Functional foods, supplementsMedia channels: Online video, Outdoor, out-of-home, Websites & micrositesBudget: 3 - 5 million
Executive summary
Known as an expert in family health for years, vitamins and dietary supplements brand Cenovis wanted to diversify its target audience and reach 18-24 year olds in China, an age group that is idealistic and not as concerned about health as they are about beauty. So the goal was to raise awareness of the...