Campaign details
Brand: ClearBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Merchandise & free gifts, Mobile & apps, Online vdieo, Social media, Sponsorship - sportsBudget: 1 - 3 million
Executive summary
Although Clear accounted for nearly 80% of the male shampoo market in China, the male shampoo category was still immature: only 14% of Chinese male consumers consciously purchased male shampoo (Source: Unilever).In order to drive the category expansion to deliver brand growth in 2021,...