Campaign details
Brand: CloseupBrand owner: UnileverLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agencies: ABS-CBN Corporation, Twitter PhilippinesMarket: PhilippinesSector: Oral healthMedia channels: Content marketing, Online display, Online video, Programmatic display, Radio & audio, Social media, Television, Video on demandBudget: Up to 500k
Executive summary
Oral care brand Closeup was once a market leader in gel toothpastes, until it lost ground to its competitor Colgate. Colgate maintains a dominant leadership position in the Philippines market with more than two-thirds of market share. Closeup, although leading on purpose-related attributes,...